Goodyear Thailand would like to present products through online communication. The communication should reflect the excellent driving performance of the F1 racetrack in the name of " Goodyear Eagle F1 Sport" which answers the young drivers who seek for the enjoyment of fast-driving, Ability to control the car and Excellent braking system, even among competing brands that lead the market.
From the Demographic and Consumer Insight , they generally love to control everything by themselves including choosing their own vehicles and tires. However, there is only one thing that out off control, "their lover", so we create the communication in short preroll ads series conveying the message through product benefits under "For your relationGRIP "campaign
After releasing, it will become a Viral trend and is talked about in online media which is believed to Create brand awareness and have a close image with the target customers. Therefore, the brand will become an option for customers when they look for driving tires.