Context : From Purchase data/research, we found that more than 70% of people shop online almost every week.This means that it has become a normal behavior in everyday life.

What’s interesting is that consumers nowadays, don’t only buy daily necessary items.

But every item they put in their cart means more than that. To create emotional connection with consumers in such a highly competitive e-commerce platform will be a big challenge but also a big differentiating value proposition for Lazada.

Idea : An army of brand ambassadors have become the image of the Lazada brand. However, to create an Emotional Approach requires change in brand communication approach. In order to make them different from an ordinary consumers. and become a brand strength that no one can imitate.

When we found out that these brand ambassadors have real order history data at Lazada.

We immediately knew that every item they put in the basket, each has a story behind.

We took the order history of the Brand Ambassador army and turned it into a commercial that inspires and add new value for every shopper: reinforcing trust and leadership for Lazada in e-commerce business

Result : The campaign received an extremely positive response within minutes of its launch on social media.

Lazada has been highly mentioned both about creatively leveraging Brand Ambassadors and inspiring customers for their everyday shopping moment.

• 125m view within a few days of the advertising launch
• 5k Engagement
• 80 % sales increase.