Context : ‘Dhipaya” Thailand’s top 3 general insurance brand has been playing an important role in underwriting and dealing with various level of coverage cases for Thai people. We can truly say that Dhipaya is a true leader of General insurance category (Non-Life)  However, Dhipaya brand has not yet succeed as top of mind brand for Thai people.

Idea : We turn every ‘danger’ that ‘Dhipaya Insurance’ has ever dealt with to be an opportunity to create awareness and engage with Thai audience through immersive activation. In this activation, we leverage reality of ‘danger’ through perspective from first-hand experience to tell their stories. So, all the audience will be “the Observer” just like the brand.

This simulation is portrayed through both on-site event and online film.

The objective of the story is to educate Thai people truth about “Danger”

Throughout the story, we create chances for audience to participate which create high engagement.

Result : Within few hours launched on social media, the campaign received a great response after its We received high number of view 63.3m and Impression 44m. Showing their confidence on the brand

Total

• 63.3m View
• 44m Impression
• 23.5m Reach
• 8.6m Engagement