Context : “Songkran” has become a festival where many people take opportunity to use water and powder as an excuse to get physical with others.

This leads to a high rate of sexual harassment.

For Goodyear, not only we stand for SAFETY ON THE ROAD but we also highly value “GOOD MORAL” as this is path to have all good year and arrive your destination properly. (Road to Goodyear)

Idea : The first thing that mentioned about Songkran festival Could “Fun” and “Music”

Therefore, We came up with catchy Songkran song launched in music streaming platform and TIKTOK challenge form aiming to create fun vibes in Thai style.

Hidden in the fun, catchy and rhyming lyrics, the song also capture the hidden message to raise conscious about “respecting each other right” and maintain the fun in a safe way for all to enjoy this tradition worry-free.

This simulation is portrayed through both on-site event and online film.

The objective of the story is to educate Thai people truth about “Danger”

Throughout the story, we create chances for audience to participate which create high engagement.

Result : To encourage people to enjoy life to the fullest and enjoy Songkran in every route.

Goodyear launched the “Goodyear Worry Free program” Drive safe on all roads with Good year Tires.

The campaign launched during Songkran period as it is annual period of the highest accident occurred. However, Goodyear highlighted the fact that it is not just only for the season that all need safe driving but all year rounds in every routes you take.

Within few hours after launched, the campaign received such a positive response on social media resulting in Goodyear became highly mentioned in online platform.

• 2M+ Reach/engagement
• 7k Post Clicks