CONTEXT

Nowadays customers no longer buy only necessary things for their lives. They bought to fulfil many aspects of their lives. This is a reason why Lazada believes e-commerce can add value for customers’ shopping moment through online shopping experience.

IDEA

New Year’s Eve is always a moment when people reflect about their lives for the past year.

We often see many year in review post, some quizzes result sharing all over Facebook feed to capture this moment in their memories. However, unexpectedly the thing that best reflects you is what you add in your shopping cart all year round “Year in Your Purchase”.

Lazada leveraged data of their customers’ purchase history to connect with them through quiz game giving their customers “Personalized 3D avatar” more than 500 character. For this new year, let’s make your shopping reflects who you are

RESULT

The campaign received constant high engagement (only few hours after launched)

• Up to 15,000 players
• + 2,000 comments and shares.
• + 3,000 discount codes, used within 1 day.
• The discount code from the activity has been used up to 3000 times within one day.
• up to 80% sales increase.

This professional campaign titled ‘The LAZvatar’ was published in Thailand in November, 2022. It was created for the brand: Lazada, by ad agency: WORKKIT bangkok. This Content, Digital, and Direct media campaign is related to the Other and Retail Services industries and contains 1 media asset. It was submitted 7 months ago by Creative Director : Adam Siriraka of WORKKIT Bangkok.

Credits

Creative Agency : WORKKIT Bangkok

Creative Director : Adam Siriraka

Art Director : Adisak Boodsabong

Art Director : Siwakorn Taprawat

Copywriter : Nattanan Sasisakulrak

Copywriter : Chatchawan Rakyaem

Head of Project Manager : Supansa Srisongphol

Project Manager : Panjaset Sausuepsing

3D illustrators : Inhouse WORKKIT

Program Coding : Inhouse WORKKIT